Découvrez nos nouveaux parfums pour homme

For a long time, men have been left behind when it comes to choosing fragrances, but now fragrance novelties are flourishing for them. With the aim of presenting a range of fragrances as rich as there are types of men, the ethereal world of scents is finally taking hold of a domain as sophisticated as it is animal: modern man.
And there's just about everything to invent when it comes to men's fragrances, because the modern man is no longer just the male who dominates the gathering with his charismatic presence alone. He's also the young madman with a thirst for rock and experimentation; he's his Nuit, sensual and woody under the nose of Yves Saint-Laurent. He's a father, soothed and mature at Armani; he's a dandy with a long, perfectly trimmed beard at Diesel.
And when men change suits, when they shed their skin, fragrances adapt, evolving with them, keeping up with their renewal, offering new outlets with the aim of remaining faithful to them. Whether your favorite eau de toilette has been with you every day for years, or only since the last holiday season, when you gave it to someone as a gift, it's transformed by the whims of perfumers, the latest trends and fashions, ever more eager to experiment with the senses.
And men are taking risks, putting on courageous faces to halo themselves in notes traditionally associated with the feminine. So what? He becomes an explorer of an invisible world of musk and cedar, amber and tonca bean, citrus and fresh water. A world of instincts.